GhanaWeb TV, a leading digital news platform in Ghana produced numerous news-related videos, unfortunately, most videos recorded significantly low views. Through a partnership with Age Africa, the channel’s title structures were improved, more creative thumbnails were designed for videos and many more, Now the page has recorded a giant growth of 3.291.3 % in views.
THE GROWTH PROCESS
The case of GhanaWeb TV was quite peculiar compared to other clients. Although the GhanaWeb team were producing quality and engaging videos for the channel, their editorial style inhibited their growth on YouTube. To help salvage the situation, Age Africa through masterclasses with the team on YouTube optimization, titles, tags, thumbnails and content made the channel more visible leading to astronomical growth in views, subscribers and revenue.
- Revenue growth: +34%
- RPM: +48%
- Subscribers gained: +89.358
- Views: +25.688.445
- Watch – Time (hours): +1.281.039
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