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KEY RESULTS

81
Additional Revenue Growth
10
Additional Views
9
Subscribers Growth

The StarTimes Ghana Story

Age Africa Agency assisted StarTimes Ghana in expanding its YouTube viewership for Ghana Premier League highlights. Age Africa Agency through our expertise in titles, SEO, and thumbnail templates, the StarTimes Ghana channel became more appealing to a global audience. This international reach resulted in over doubling the revenue per 1000 views, enabling StarTimes Ghana to broaden its global presence.

How StarTimes Gh grew

New thumbnail template with better focus on emotion, the scores, what people expect from football highlights comparing results from different kinds of European competitions to find a success formula for a lesser-known African competition compared to LaLiga and the English Premier League. Also, new title structure with focus on a Western approach of displaying scores and cleaner-looking titles that take up less space, because shorter = better, when it comes to titles.

Lastly, we focused on what keywords to include for better Search Engine Optimization.

 

RESULTS

  • Revenue: +81%
  • Views: +10%
  • Subscribers gained: +8.716
  • RPM: +109%
  • Watch-Time (hours): +25%

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